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100 million animals die annually from the global fur trade. 95 percent of the fur produced worldwide comes from fur farms where animals experience routine and horrific cruelty. 

The industry is rife with deceptive labelling and textiles labelled 'faux’ have repeatedly tested positive for raccoon dog, mink and fox.

Our most recent investigations have exposed fraudulent labels on items at Queen Victoria Market as well as high end fashion retailer, Alexandra Australia.

The zoonotic risk associated with fur farming has partially shut down the industry across Europe and the US and fur bans are currently being implemented all over the world - let's make Victoria, Australia's first.