100 million animals die annually from the global fur trade and 95 percent of the fur produced worldwide comes from intensive fur farms where animals experience routine and horrific cruelty.
The industry is rife with deceptive labelling. Textiles labelled 'faux’ have repeatedly tested positive for raccoon dog, mink and fox.
Recently, a cat fur vest was found in a clothing store in Victoria, mislabelled as '100% Australian sheepskin or Australian wool'.
Our 2019 investigation exposed domestic cat fur on an unlabelled glove for sale at Queen Victoria Market.
The zoonotic risk associated with fur farming has partially shut down the industry across Europe and the US and fur bans are emerging in countries all over the world - let's make Victoria, Australia's first.