Georgie Purcell for Northern Victoria

Georgie Purcell is Victoria’s Animal Justice Party representative, who in 2022 was proudly elected by the people of Northern Victoria to the Legislative Council.

As the youngest woman in the Victorian Parliament, Georgie is dedicated to doing politics differently.

Rather than getting caught up in political point-scoring and personal attacks, she focuses on getting things done and making her community a fairer, better place for everyone.

Georgie has spent her adult life working on causes she feels mostly passionately about – animal protection, unionism and ensuring a secure and dignified retirement for working people.

She has been involved in the animal protection movement for 14 years – volunteering, and serving roles on campaigns to end puppy farming, ban jumps racing and stop duck shooting.

She previously worked as a chief of staff to a former Animal Justice Party MP and holds a double degree in law and communications/politics.

Away from work, Georgie has been admitted as an Australian lawyer and is a graduate of the Pathway to Politics Program for Women and Centre for Australian Progress.

During her first term in Parliament, Georgie has achieved a huge amount of wins for animals, people and the planet - including overturning an archaic rule to let people be buried alongside their pets as well as meaningful reforms to the greyhound racing industry. These changes force mandatory whole-of-life tracking for every dog as well as stronger reporting obligations around death and injuries.

Georgie’s advocacy was also crucial to building the state’s first and only community vet clinic, based in Castlemaine, which provides free and low cost appointments and check-ups for eligible Victorians — ensuring that all families can stay together, regardless of changed circumstances or their pay check.

She also passed a law that ensures residents living in retirement villages are given the right to live with their companion animals, strengthened the crime of bestiality and got pets to be legally recognised as victims in domestic violence situations.

Georgie has secured millions in funding for animal related initiatives through annual budgets and also led parliamentary inquiries into pig welfare and the state’s wildlife roadstrike crisis.

Recently she passed a motion that would require shelters and pounds to receive approval before euthanising animals for behavioural reasons.

Away from her work advocating for animals, Georgie played a key role in securing new national parks and the legalisation of pill testing and compiled a report into abortion accessibility.

Georgie is proud to live in the beautiful Macedon Ranges on Dja Dja Wurrung, Taungurung and Wurundjeri Country. She recently became a mother to her beautiful daughter Lilah, and in her spare time, she also looks after 15 sheep, three horses, three ex-puppy farm dogs and four rescue cats.

Georgie has amassed a huge social media presence with a total cross-platform audience of more than 274,000 people, making her one of the most viewed politicians in the nation.

With her first term nearly complete, Georgie hasn't wasted a second. As we head into the 2026 Victorian state election, she is seeking re-election to continue fighting for animals, people and the environment -- and to keep delivering real change in Parliament.