Skip navigation

Closing Victoria’s Puppy Farm Loophole

A step closer to closing Victoria’s puppy farm loophole


The commercial breeding exemption puts dogs at risk

Commercial puppy farms can expose dogs to overcrowding, inadequate housing and veterinary care, poor socialisation, and lasting trauma.
Victoria’s landmark 2017 puppy farm reforms sought to eliminate intensive commercial breeding and strengthen protections for dogs.  However, the reforms also introduced a ministerial approval, allowing commercial breeders to keep up to 50 fertile female dogs.

Advocacy delivers action

Following sustained advocacy from Animal Justice Party MP Georgie Purcell, animal advocates, and concerned community members, the Victorian Government has announced a review of the state’s commercial dog-breeding laws.  The review will consider whether allowing commercial breeders to keep up to 50 fertile female dogs remains consistent with contemporary animal welfare standards and community expectations.

Georgie has long campaigned against puppy farming and was involved in the movement that secured Victoria’s landmark reforms. She has continued to expose weaknesses in the legislation and push the government to ensure puppy farms cannot continue operating with official approval.

The work continues

The strong public opposition to the recent Elphinstone puppy farm proposal shows that Victorians care deeply about animal welfare and expect breeding laws to reflect those values.  Securing this review is an important achievement and demonstrates what can happen when animals have a voice in Parliament.

The review must now lead to meaningful reform. The government has not yet committed to abolishing the 50-dog exemption. The government should close the loophole and ensure Victoria’s laws genuinely protect dogs from being treated as breeding commodities.

Continue Reading

Read More
Georgie Purcell MP

July 31, 2026

July 2026 Wrap-Up

July Wrap-Up This month proved yet again what a dedicated voice for animals in Parliament can actually achieve. Georgie Purcell secured a government review of puppy farm laws, pushed back against cruel greyhound exports, and took on both loophole logging and the proposed hunting...

Read More paw print icon
Announcements

July 13, 2026

Paid Role - Member Engagement & Admin Officer

We're Hiring! The Animal Justice Party (Victoria) is excited to announce an opportunity to join our team as our new Member Engagement, Volunteer & Administration Officer. Paid roles within grassroots animal advocacy and political movements are rare, and this is a unique opportunity to...

Read More paw print icon
Georgie Purcell MP

June 30, 2026

June 2026 Wrap-Up

June Wrap-Up As we reach the halfway point of the year, June has highlighted something important: when people speak up for animals, decision-makers listen. This month, community advocacy helped stop a proposed puppy farm in Elphinstone and pause plans for a kangaroo cull at...

Read More paw print icon